How to price your online course?
It takes a lot of time & hard work to create an online course, I mean you have to find an idea for your course, create content, select a platform for your online course, structure your elearning course & finally you’ve to take that all important decision of how to price your online course.
See, the online world is full of surprises, sometimes even a very small factor can destroy everything.
What do I mean by that?
When I started working on my online course for the first time, it took months to complete the course itself & some more time to set everything in place.
But that was just the half work done.
One of the most difficult parts was yet to come & that was to choose a price for my online course.
But man, it turned out to be tougher than I expected.
So, why is it so difficult to price your online course?
One of my cousin brothers has a retail shop & he deals with hundreds of customers daily.
Some of them are nice while others are a bit conscious, so they ask dozens of questions to buy a single product.
And one of the most common techniques they use for bargaining is to do a comparison with other shops.
They will say, “I can get the same thing at a cheaper price somewhere else”, why should I buy here.
Well, the same thing happens in the online world as well, people have this habit to compare.
According to a research by Google, people go to 10 different sources before buying anything online.
That makes it quite clear, how smart is today’s customer.
So, if you want to grow your online business, always remember,
Don’t be scrappy, keep your customers happy.
And the worst part is that shop comparison is just the one factor, once you dodge it, instantly they will come up with something else.
That makes it even harder to price your online course, plus there are thousands of other questions that will pop up in your mind.
Let’s have a rapid-fire round of the most important questions to remember to price your online course:
Points to remember while you price your online course
1. Where to start with your course pricing?
Did you ever hear the story of Greg Smith, CEO of thinkific, before starting thinkific he used to work as a full-time lawyer?
He was looking for some passive income & that’s when he came up with an idea to create an online course on law.
& just like you, he wasn’t confident about the pricing of his course.
So, he started up with a small price of 29$ but he decided to raise his price quickly.
Why he raised his price?
It’s because the response for his course was tremendous, students were curious about it & were willing to pay for it.
That’s why Greg kept on adding more stuff to his course & testing its price until he reached a threshold point.
Any guesses, what was his best price for the very same course?
A whopping 389$, unbelievable right.
But it’s true.
Now you must also be thinking of doing the same thing but I won’t suggest to do it cause it’ll kill a lot of time.
Business moves at a really fast pace & you’ll lose out on a great opportunity if you’re late.
Instead, you should do some research on the market & then price your course accordingly.
All the top guns of business work on the base of data & you should do the same.
And if you don’t know how to start with your research, check out the article on “Best tools to make an online course”.
You’ll get a fair idea of what works in the market.
2. I’m not an expert, no one is going to buy my course if I price it too high?
Being a beginner, such questions are quite obvious.
But think about this, every year thousands of students join big universities & take the debt of thousands of dollars to achieve education, right.
What do you think why do they do it?
Because education is priceless.
The great Benjamin Franklin once said, “An investment in education pays the best interest”.
That says it all.
See, there is nothing more valuable than education in this world & if you provide great value, students will happily pay for your course.
Doesn’t matter if you’re a newbie or a pro.
Value, value, value, that’s your clue.
3. Your topic is not that popular or profitable
If you have a passion for something that’s not a very profitable niche for an online course.
What can you do?
There is nothing wrong with creating a course for something which you like.
If your niche is also one of those, then don’t worry.
There have been various cases where people went on to make a living out of a course on a very basic topic.
For example, Angela Fehr went on to make 8,000$ per month with an online course on watercolor painting.
Hmm, not bad.
I guess that’s more than enough of a motivation to get you started.
4. I will sell the cheapest product & beat down the competition.
Nowadays, there has been a trend that people premeditate the value of a course based on its price.
So, if somebody is selling a course at 10$ & another person is selling pretty much the same thing in 99$, then most people will consider the second course as more valuable.
Why is it so?
It’s because of the perceived value of the course.
Psychologically, when we see a high-value product, our brain immediately connects it with something valuable.
Hence, People will consider the 99$ course as more helpful compared to the 10$ course.
There you got another benefit to high price your online course.
In a research, high priced courses have seen way better results in completion rate compared to the cheaper ones.
It clearly indicates that going too low might not be a good idea.
5. What should you do?
There are a lot of formulas to calculate your income from your online course.
On an average, 2 to 4 % of your visitors will buy your product on every outreach.
So, there are chances of 2 to 4 sales on every 100 outreach via email or any other method.
It’s not that hard to understand.
For example, if you want to make 1000$ per month & your course is of 200$.
Then you will need at least 5 customers per month.
So, you need to approach at least 250 prospects per month.(considering the rate at 2%).
Here is the simple formula.
Your revenue = [(Total number of people you reach)*2%] * Price of your product.
The more people you tell, the more products you sell.
These simple ideas will definitely help you to price your online course.
Now, You must have already started your research on “How to price your online course?”
I guess that’s why you’re reading this article.
Long time back when I created my very first course, I knew nothing about pricing.
I had to face a lot of problems one after another, for me it was like trial & error.
I kept on changing things until I reached somewhere.
And on my journey, I learned different pros & cons of starting with a low price.
So, let’s see them one by one.
Pros of selling at a low price (Why low price your online course?)
1. No. of sales
One of the major benefits of selling your course at a low price is that you might get a large number of sales.
But there is a twist in the tale.
It has been seen that the amount invested in the course has a direct relation to the involvement of students.
It’s common sense, if students are spending a high amount then they will try to make the most out of it.
The more the investment, the more the involvement
2. Newbie Market
There is a saying that you should create a course for newbies, who are new to the subject.
Why is it so?
It’s because they are in need, they’re your prime customers, they’re the ones who are most likely to buy from you.
You must be saying “Mohammad raised a valid point but what about the price?”
See, most of the students looking for online courses are new to it & they don’t have much of a knowledge about it.
They have that fear of unknown.
That’s why they don’t want to spend too much of money in the early stages.
These students will buy a low priced course as a trial to see how things work in an online course.
So, you’ll get customers who are literally new to the scenario.
3. Fun factor
In India, it’s vacation time for students & they’re having lots of fun.
But that’s not the only thing they are doing.
What else are they doing?
They are learning.
They are taking classes in swimming, dancing, speaking & even online courses.
These college students join courses as a part-time activity just for the sake of learning something new.
And I guess no one would take a high ticket professional course just for fun.
These part-timers will prefer a low price course.
If your course is about something creative which people do for fun, then it might be a good reason to low price your online course.
4. Breach into the market
Launching an online course into an already loaded market can prove to be a daunting task.
You have to make people believe that your product is worth their time & money.
It will take a lot of marketing, promotion & hard work.
But here is the twist.
Most of the big businesses have already developed themselves in the market, such that customers go to them only.
Customers won’t come to you even if you’re selling diamond at the price of mud.
That’s where low price selling can help you to breach into the market & turn some heads towards you.
5. Word of mouth
If you are new to the online course world & are looking to make some quick money then low pricing can help you.
See, new course creators like you, face a lot of problems in the early stages.
I mean you wanna promote your course, you wanna do social media, you wanna do videos.
But being a newcomer, you just can’t handle everything on your own.
So, what can you do?
Alternately you can outsource your work.
But you don’t have enough money to outsource everything to costly agencies.
This is a situation where you don’t have any option but to low price your online course to make some quick bucks.
But how low pricing helps in this situation?
It’s because of a factor called “Word of mouth”.
Imagine if you low price your online course, then a customer buys your course & find the immense value in it.
Chances are quite bright that he’ll recommend your course to his friends & peers.
And according to a research, more than 80% people will buy a product which is referred by a friend or peer.
So, this is a great reason to low price your online course.
And as soon as you start picking up, you always have the option to raise your prices later on.
Cons of selling at a low price (Why high price your online course?)
1. Low perceived value:
As we already discussed above, that if you sell something at a low price then the perceived value of the course is also considered low.
They’ll think like “oh, it’s cheap, it won’t be good enough. I don’t want it”.
See your students don’t know what’s the content of the course, they can only judge it.
And some of the important factors which they consider while making a buying decision are as follows:
- What is the description of the course?
- Price of the course.
- Reviews etc.
Remember, the price is the number one objection of customers in taking a buying decision.
And those who are serious to take an online course might think, that your course doesn’t have much value to offer.
So, they will definitely explore other costly options as well.
2. It’s a gamble
Long time back, there was a restaurant chain in California which was relatively new to the market & they literally blew away the market with their cheap prices.
Everything was so affordable that people just can’t control themselves from going there.
That restaurant started to grow like anything & they were opening new chains in the city.
Owners were really happy & excited about the whole scenario.
Until one day, everybody saw ads in newspapers that a new restaurant is opening in the town which claims to be cheaper than all.
Now people started going there & this new restaurant took all the business of the other restaurant.
So, why you shouldn’t low price your online course?
It’s because of the “Loyalty factor”.
No matter how cheap you sell, one day somebody will start selling below your price & destroy your whole business.
So, instead of focusing on cheap buyers, go for respectable pricing & try to focus on loyal buyers who will stay with you for long time.
And there are some other benefits of doing this:-
- Your loyal customers will value your product.
- They won’t leave you in hard times.
- You can sell them other products as well.
- And they will promote you for free.
3. Ads & Promotion
So, you did all the hard work.
Created a great course, selected a platform & uploaded it online.
What comes next?
Just wait & watch.
No, of course not.
There is a saying in India ‘Jungle me more nacha, kisne dekha’.
Let me explain the phrase,
You must have seen that beautiful bird Peacock, it has long wings & it looks really amazing when it dances with its wings wide open.
Watching it is like listening to a classic melody.
But you won’t see it easily cause it lives in the jungle.
Well, your online course is pretty much like that charming peacock.
You have everything, videos, graphics, testimonials, reviews, it’s the most valuable course in the world.
But no one would ever come to know about it if you don’t tell them & for that to happen, you need to spend dollars on marketing & promotion.
But here is the twist.
If you low price your online course, then apparently you won’t make enough money to promote your elearning course.
That’s why I suggest you to high price your online course & commit to it.
Now, let’s see how low pricing can affect your ecourse business.
- If you’re earning only a few dollars on every sale, then it might not motivate you enough to work harder.
- Your profit & loss balance will get stuck.
- You won’t be able to scale your business.
- Expense budget will not allow you to spend freely on ads & promotions.
4. You deserve a higher rate
Nobody would even think of creating an online course without motivation or passion.
It takes a lot of hard work & dedication to get going.
You’ll share every bit of your knowledge to provide maximum value to your students, right.
Then, why not go high?
See, you have given your 100% to it.
You know the value of your course.
Furthermore, it’s gonna take same amount of your time & energy whether you price your course at 10$ or 100$.
So, believe in your skills & ask for what you deserve.
Let’s see some extra benefits you can get by high pricing your elearning course.
- If your course has a justifying price, then the quality of your customers will improve & you’ll get serious & professional customers.
- If you high price your online course, you will also attract joint ventures offers & other high ticket partnerships.
- You can also get invitations for personal training & workshops for corporates.
I guess, till now you must have decided which of these strategies you’re gonna use to price your online course.
I believe if you do everything right, there is no reason to lower your prices.
And if you don’t know how to do it, don’t worry I’m here to help you.
You can find everything related to creating an online course, as small as how to find the right format for your online course
Last night, I was working on an article sitting in my favorite restaurant.
Nope, I won’t tell you the name of the restaurant.
Ok, I’ll give you a hint.
Its initials are KFC.
So, when I was sitting there, they were running a special weekly offer.
They run it on Wednesday only, where they give extra chicken wings at a discounted price.
Ever wondered, why they do it on Wednesday?
There are two reasons:
- They order stocks on Thursdays, so they wanna clear maximum stock before the next batch arrives.
- Secondly, surveys show that most restaurants get the least amount of sales on Wednesday that’s why they offer special offers to keep the sales up.
Long story short, they have a reason to do so.
Similarly, while choosing a low price for your online course is neither good for your business nor for your bank balance.
Still, there are some situations where you can actually go with a low price & make huge profit.
Let’s see what are the situations where you can deliberately keep your prices low.
When to low price your online course on purpose?
1. Beta Launch
The beta launch is a great way to find the estimated value of your online course.
In a beta launch, you can launch your elearning course at a lower price to get some quick sales.
Remember this is not an official launch.
This is just to taste the water.
Once some students go through your ecourse, they will provide their valuable feedback which you can use to modify & enhance your course further.
Thereafter you can do an official launch.
And if you don’t know where to do a beta launch.
Here are the some of the hot places to do a beta launch.
Just like the KFC, sometimes you have a reason to give away special discount offers.
Such offers can increase your sales drastically & they are generally launched during a particular week, month, season or festival.
Generally festive offers are the most profitable ones.
For example, Christmas is the favorite occasion to give away discounts in almost all sectors.
So, why do these offers work?
Mostly it’s because of the joy & spirit of the festival which makes people spend money.
Another reason is that people also keep the money for such occasions to grab great deals.
3. Urgency factor
This one is more of a psychological factor.
Have you ever seen those ads selling a 500$ product in just 100$?
Of course, you’ve seen them, you know what makes those ads so special.
It’s that they all have one thing in common.
What’s that thing?
See, all these offers are launched for a limited period only, after that, they are gone.
And people just jump on them.You can’t imagine how powerful this technique is.
Marcus sells musician guides & he increased his sales by a whopping 332% by using the same urgency factor.
Have a look:
So, why does it happen?
It happens because of “FOMO”, it’s the fear of missing out.
People feel that if they didn’t take quick action, they will miss out a great offer & they just can’t stop themselves from buying it.
So, you should try it out to price your online course.
Let’s have a look at how to use FOMO with urgency factor?
- You can add a countdown timer.
- It can also be done by using red color in your ads (Hint: Red color indicates urgency)
- Use a punchy headline or CTA button which tells customers to hurry up.
- Tell them that stock is going out fast, last few pieces left. It works like magic.
4. To make that big sale
While prospecting for your ecourse, many a time you’ll come across big customers.
These clients can be heads of major universities, organizations or even some big corporates.
If they like your course, they might go ahead to book you as a guest faculty or maybe a speaking event.
And these are the clients you don’t wanna miss cause they’ll pay you big time.
But what it has to do with low price?
Well, it’s not rocket science, you can offer discounts on your course in order to get to that big deal.
As simple as that.
That’s another good reason to lower your course prices.After all, it is taking you somewhere.
But that’s not all, I’ve seen many websites which give away full-fledged courses free of cost.
Don’t be, they do it on purpose & there are various reasons behind it & fortunately, those reasons apply to you also.
So, let’s see what are the reasons to give away a free online course.
When to give away your elearning course free of cost?
1. To sell full services:
You must be wondering why someone would throw away his course free of cost.
But they actually do it.
Wondering why they do it?
Most businesses give away free online courses when they have to achieve a bigger goal or target.
Most of the times, free courses are used as a bait to get customers into buying the full service or extended version.
For example, you can offer a free mini-course to your leads, get them on a direct call & pitch your full services.
And if you’re good at prospecting, why not give it a try.
2. To train your customers:
Many businesses give away free courses to their new customers in order to train them.
This is especially happening in the software industry, where people have to learn a software after buying it.
These courses are used to teach customers everything from scratch.
They are proven to increase sales.
Thinkific (well-known online course platform) provides a full video course on how to operate its platform.
Actually, it’s not an upsell but the phenomenon is same.
Here you offer your free course to provide value to your customers & then pitch other premium products to them.
These products can be a full version of your free course or maybe a paid workshop.
But the buying decision totally lies with your customers.
4. Guiding courses
Have you ever taken an online course or created one before.
If your answer is yes.
Then you must be aware of how to use a free give away to guide your customers.
(I guess this method is mostly applicable to businesses)
This method works like a trail of hints, where you give away free courses (small in size) one after another to guide & nurture your clients until you make a sale.
These courses are provided at regular intervals & are mostly based on the journey of the customers.
For example, you can keep a separate course for new visitors coming to your site for the first time.
Then another course to nurture those who watched your content but weren’t able to make a buying decision.
A special course for those who bought your product but are struggling with the implementation.
In this manner, you can nurture your leads & make regular sales.
According to Venture harbour lead nurturing report, proper lead nurturing (based on buyer’s journey) is proven to bring 72% higher conversions.
That makes things interesting, isn’t it?
Let’s have a quick recap.
So always remember,
In order to enjoy a juicy fruit one day, you got to nurture your plants daily.
Let me tell you that I’ve also taken various free courses where they successfully sold me a premium course at the end.
Furthermore nowadays, there is a trend that in spite of offering a single course, course creators are offering a combo of courses.
Some of them will be free, some of them will be paid while others will be premium products.
But for some reason, this trend is not working for everyone.
Why is it so?
It’s because that large number of options is creating “confusion” among the customers.
They get so confused that they decide to buy later & never come back.
That’s why it’s really important to have a clarity in your vision while you price your online course.
So, If you want to sell a premium product, then aim your funnel for that one only.
If you’re doing a free give away, then look for that.
But always remember,
Customers get puzzled, sales get stumbled.
And in order to achieve that clear vision to price your online course, there are some important factors which you have to keep in mind.
Important factors to price your online course
1. Length doesn’t matter
Many course creators think that the pricing of the course depends on the length of the course.
So, they keep on pulling the strings until they’ve something really big.
In my experience, pricing of the course has nothing to do with its length.
Always remember that,
Students don’t buy your course to count its pages, they buy it to achieve that end result.
If you can give them results in the shortest time possible, then they will be thankful to you.
2. Market research
One of the important factors to price your online course is to do some market research.
Find out what other people are doing, what they are selling, how much their course is worth?
And based on these stats, you can analyze your course & price it accordingly.
So, what do you want to achieve with this research?
Well, you should focus on key factors like
- The minimum price of similar courses.
- The maximum price of similar courses.
- Content of other courses.
- Your major competition etc.
If you’re creating an online course for the first time, then I would recommend you to select the average price of the market & increase it slowly as you grow.
3. Trial & error
Trial & error is a great way to find the maximum price for your online course.
The best thing about this method is that it saves you a lot of time which you would’ve wasted in research.
It’s a data-based method which has proven results.
All you have to do is to just price your online course, select any price & start selling. Once sales start to come, you can look ahead to increase your pricing at regular interval.
Keep on increasing the price until you see a downfall in the total number of daily or weekly sales, that’s your maximum price.
Greg from Thinkific, used the same method to sell his LSAT course, starting off with an initial price of 29$ he ended up selling his course for a whopping 389$.
Hmmm, not bad.
I’m a marketer & I have a habit of reading latest stuff about marketing.
I regularly buy various books in the marketing niche, sometimes I also read online.
And whenever I want to get a new ebook, then I look ahead to none other than kindle.
It’s because Kindle is a brand with high authority in the market, people see it as a go-to place for premium quality stuff.
They don’t even care about the price.
Well, same is the case with your online course.
A lot of things depend on your authority in the market.High authority in the market can change things drastically in your favour.
And there are a lot of factors which can present you as an authority in the market & get you a higher price for your online course.
Let’s see the high authority factors to price your online course:
- Are you a well-known celebrity.
- How much value you’ve provided so far?
- What is your experience in the industry?
- Are you an author?
- Do you speak at public events in your industry?
- Have you got any awards?
- Different testimonials.
All these factors act as social proof for your authority & bring better sales results, even if you price your course higher than others.
Amazing, isn’t it!
You can also price your course based on your monthly revenue goals but being a beginner don’t push your goals too high.
This will allow you to grab all kinds of customers including newbies.
But in order to grab all kind of customers you need a proper strategy & planning.
Just like the case of Kindle, their proper planning has got them the maximum market share of 62.8% over competitors.
That’s why their competitor’s are always under pressure to come up with something extraordinary.
In your early days, you might also face such situation where you’ve to struggle hard to get a single customer.
So, what can you do?
No, I’m not trying to scare you. That’s just the part of the game.
Here is the solution.
In order to avoid such crunch situations, most businesses use a powerful system called Price Tier structure.
This system ensures that your customers will buy something from you.
So, let’s see how it works:
Pricing Tier Structure:
Pricing tier structure is used almost everywhere, it helps businesses to ensure sales.
You can find it everywhere from retail to service sector, it works like a charm.
Here businesses break their pricing structures into different packages based on the value they offer.
And most of the times they offer 3 sales packages.
Do you want to know why 3?
There is a psychological reason for keeping the pricing to 3 packages only.(Cheap, moderate & premium)
It has been found that when you give a 3 price option to your customers, their brains don’t feel much confusion & hence are easily able to make a buying decision.
And most of them will buy the middle one because when you give them 3 options their brain thinks like:
- First one is too cheap, I don’t want it.
- The third one is too expensive, out of my budget.
- And then they go for the second one.
Since you know this, you should look to make your middle package as lucrative as possible cause that’s the one you want your customers to buy.
And you know what is the best part?
It’s that even if they don’t select the middle one & select any other package still they’ll end up as your customer.
See, it’s that simple.
Another interesting feature which can help you to hold on your clients is through EMI.
EMI allows your customers to make payments in easy monthly installments, so they don’t have to pay whole amount at once.
This is very good method, especially if you’re offering long term courses for newbie students.
Now, these two methods will help you to grab a lot of customers.
And you can increase your pricing later on as you gain more experience & authority in your industry.
But how are you going to increase those prices?
Let me ask you a really serious question.
Ready, here it is.
Do you like cake?
Of course you do.
Then you must’ve noticed above how price of the cake increases with its size & quality.
Well, same rule applies to your online course, remember in order to increase your price.
The more you give, the more you get
You must be say “Mohammad, earlier you said that price doesn’t depend upon the length of the course”.
Yeah, that’s correct but it’s not necessary that you increase the length of your course to increase the price of your ecourse.
So, what can you do?
There are lots of other methods which you can use in order to increase the price of your online course (to high price your online course).
Let’s see how to high price your online course without increasing its length.
How to increase the price of your online course
1. Content upgrade
When you launch a course for the first time, students keep on coming & they kind of like it.
But as the time passes, latest methods & terminology start to replace the old ones.
And being a smart course creator,you must also look to upgrade your elearning course.
This will give you dual benefits:
- People like to stay updated, so they will jump on your course.
- You can easily increase you prices without losing sales conversion rate.
And if you are not able to upgrade your course, even then you can increase the price of your course by upgrading the quality of your course.
Here are a few tips to increase the quality of your course.
- Increase the video quality.
- Audio dubbing in different languages.
- Specially designed course based on demographics.
- Better structuring of your online course & so on.
2. Consultation services
Usually, students take online courses to learn new things.
However in case of a professional online course, they join it to learn new strategies to grow their business.
But many a times it happens that the students take the course but they are not able to implement those strategies properly or they get confused.
That’s where you can offer your consultancy services & help them out personally.
Of course you can charge them for it.
Actually this is one of the most favorite methods to increase the price of a course by hundreds of dollars.
However you can easily create a course & offer your personal services.
Well, in that case, you will be able sharing what you know only.
But if you create a private community or group then it can do wonders for you.
Why is it so?
It’s because then all your students will be able to interact with each other & can discuss their problems with each other even in your absence.
This method works really well & has proven to bring really creative ideas.
There are various ways through which you can create a community like
- Private FB Group.
- Slack community.
- Whatsapp group.
- Messenger group chat.
Groups or communities give you a great reason to increase the prices of your course by a huge margin.
4. Personal access
I read a lot, I’ve bought many books & courses on digital marketing.
And whenever I look to buy a new course, one of the important things I notice is whether I’ve direct access to the creator or not.
Learning from a course is normal nowadays but when you’ve access to the creator, it completely changes the scenario.
Why is it so?
See, I’m a very curious person.
Whenever I take a course, a lot of questions pop up in my head which I discuss with my mentor.
And if you’re like me, then you’ll also like to have direct access so that you can clear all your doubts then & there.
That’s why, mentor’s direct access is an in-demand feature among students.
And if you can provide this service, you can easily charge thousands of dollars for your service.
So, let’s have a quick look at different ways to be accessible:
1. 1 on 1 :
This one is really helpful to build long term relationships with your students & it also increases the chances of course completion.
Here you provide 1 on 1 services to your students whenever they need your help.
2. LIve Q & A sessions
If you stay busy, then in spite of going for a 1 on 1 session, you can look ahead to go for a live group Q & A session.
Here all the students will go live at the same time & you can discuss maximum number of questions from all your students.
This allows your students to interact with each other in real time.
3. Monthly live sessions
Monthly live sessions are also 1 on 1 calls with your students but on a monthly basis.
Other than live calls, you can also organise monthly calls with your students for a quick review or may be a progress discussion.
These sessions will allow your students to have a progress check.
This gives you another opportunity to increase your prices.
5. Special niche training
In professional world, sometimes businesses get stuck with really specific problems.
And they just can’t find a solution.
That’s when they search for online courses for those specific problems.
So, if you can find & create special courses on such topics.
Believe me, you can charge as much as you want.
6. Extra resources
However, I mentioned that length doesn’t matter for your course.
But if you can increase more & more valuable stuff in your course, then it will help you to get a better price.
For example, you can provide free ebooks, guiding videos, charts & infographics etc.
But don’t add crap just for the sake of increasing the length of your course.
In my opinion, certification doesn’t matter unless you are providing valuable stuff.
But there are some students or professionals, who join online courses for that certificate only.
Mostly it happens, when they want to get a job on the basis of this course.
So, you can add this feature to your course as well.
And there you get another crispy reason to high price your online course.
Let’s have a quick recap
Being an entrepreneur, I always keep on searching for different methods to grow my business & make money online
I attended different meetings, conferences & even recorded ones.
Any guesses, which type of meetings I attend the most?
“Sales”, that’s right sales.
See, creating an awesome course won’t make you money, if don’t know how to sell it.
I also faced that problem in my early days, there was a time when I didn’t saw a single sale in a week.
But, then I studied a lot about this topic, started working on it & created various tricks of my own.
I have mentioned them in detail in my book “Twisted marketing”
Being a coursepreneur, you’ll also face this problem, that’s why I’ve specially crafted a post on “How to sell your online course”.
Check it out & leave me some feedback.
And if you already have a course but not sure how to bring traffic to your course and sell it, then you must have this “Traffic secrets book” by Russell Brunsons, it’s free of cost. Highly recommended.
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